Saturday, July 12, 2008

Cricket and Commerce Come Together

International cricket megastars with large paychecks to match their egos, Bollywood's elite actors, big business magnates, provocatively dressed cheerleaders, the big sports media, huge worldwide audience, deep pocket sponsors all come together to put on spectacular three hour, 2020 games of the two newly formed Indian cricketing leagues.

This is a revolution in the world of cricket, a sleepy, colonial era, gentleman's game that the British brought to their colonies including India and Pakistan. Taking a leaf from the sports leagues in US and Europe, it represents a coming of age for the business of sports in India. According to the New York Times, the Indian billionaires are for the first time staking their prestige on sports teams. The Indian Premier League’s most expensive franchise, at nearly $111.9 million, is the Mumbai Indians, fittingly owned by India’s richest man, Mukesh Ambani. The flamboyant liquor baron Vijay Mallya picked up the Bangalore-based Royal Challengers for $111.6 million, and the actor Shah Rukh Khan is backing the Kolkata Knight Riders for $75.09 million.

Forbes magazine reports that the Board of Control for Cricket in India (BCCI), a nonprofit body controlling the game in the country, has racked up $1 billion to date from selling commercial rights to Indian cricket for the next five years. (One source: Nike paid $45 million to flash its logo on players' apparel and to sell garments to cricket fans.) "It's all about extracting the most value," said Lalit Modi, BCCI's new marketing chief, who hopes to eventually make $1.5 billion from Indian cricket, ten times what BCCI made in the last go-around.

IPL offered contracts to several Pakistani players including Shoaib Malik, Shoaib Akhtar, Muhammad Asif, Shahid Afridi, Younis Khan, Muhammad Yousaf and Inzamam ul Haq.

According to the BBC, the players were offered to the franchisees in an auction process. Australia captain Ponting is among 13 of his compatriots in a pool of international cricketers available to the franchises, which were allowed to spend a maximum of $5m on eight contracted players. There have been recent reports that several top Australian players have been promised the IPL's salary cap will be axed in the future. The biggest stars could then expect IPL contracts of about $15 million. Australian captain Ricky Ponting has opposed this move. "I have certainly heard there may be no salary cap next year but I'm not sure if that will be good for the IPL," Ponting told Australia's Courier Mail. "The more I've thought about it, it might be detrimental to the whole set-up.

The winning bids, which were selected electronically in a sealed room, offered Pakistani players as follows: Shoaib Akhtar $425,000, Younis Khan $225,000, Kamran Akmal $150,000 and Umar Gul $150,000. These amounts are several times larger than the current compensation they receive from PCB.

According to BBC Sports, IPL's top 10 winning auction bids in February were:

Mahendra Dhoni: $1.5m (Chennai)
Andrew Symonds: $1.35m (Hyderabad)
Sanath Jayasuriya: $975,000 (Mumbai)
Ishant Sharma: $950,000 (Kolkata)
Irfan Pathan: $925,000 (Mohali)
Brett Lee : $900,000 (Mohali)
Jacques Kallis: $900,000 (Bangalore)
RP Singh: $875,000 (Hyderabad)
Harbhajan Singh: $850,000 (Mumbai)
Chris Gayle: $800,000 (Kolkata)

1 comment:

Riaz Haq said...

Here are two stories on Pakistan Super League:

Haroon Lorgat, the former International Cricket Council boss who is now a consultant for the Pakistan Cricket Board’s new Twenty20 league, feels it has got huge potential and will attract top foreign players to participate in the event soon.

In an exclusive interview to Gulf News, Lorgat, who stopped over in Dubai after launching the logo of the Pakistan Super League (PSL) in Lahore, said: “There is a lot of potential for the PSL. We all know that Twenty20 cricket is now a reality and professional cricket in the form of franchise-based models is now common and people understand it. So professional leagues will develop and Pakistan, which has some 180 million people, are very passionate for the game of cricket. They have amazing talent within the country and the response I have seen for this league has even excited me.”

Lorgat, who was the Chief Executive of ICC during a crucial phase, strongly believes that foreign players will return to play in Pakistan.

“Foreign players should come to play in Pakistan. We all know the negative perceptions about safety and security. It is something which is real and the PCB will put in place a security plan to deal with the risks and perceptions. The enquiries received from some very good foreign international players to play in the league are extremely encouraging. If I look at what has already been confirmed and what is in the pipeline, it bodes well. I hope some of the real super stars too will consider though I do understand that it will be up to each individual to decide. I have been to Pakistan a number of times recently and Lahore is quite a normal place. Cricket goes on there and I know that Pakistan will put appropriate safety and security measures in place.”

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Answering to a query why Pakistan players are good Twenty20 players and whether it has to do with their physique or skill, Lorgat said: “It is a combination of a number of things. They certainly have serious talent and skill. We all know how often Pakistan select new players that thrills the world. They appear to work a lot harder these days and I have seen their academy which is very impressive. They have good process in place to develop their players, their disciplines have also improved and with their skills they will always produce match winners. “


http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/sports/16-Jan-2013/pakistan-super-league-has-potential-says-haroon-lorgat

The Pakistan Cricket Board’s (PCB) plans of involving international cricketers in the Pakistan Super League (PSL) are likely to get a boost after some Australian players, who took part in the Sri Lankan Premier League (SLPL), indicated that they would like to be a part of the event.

It has been learnt that the Pakistani players, who were part of the SLPL, tried convincing foreign players to participate in the PSL and received an encouraging response from them. The Australians part of SLPL included Brad Hodge, Clint McKay, Dirk Nannes and Adam Voges among others.

“Australian players have shown interest in the PSL,” a PCB official told The Express Tribune. “They were receiving $20,000-$35,000 in SLPL and with an opportunity of earning up to $100,000 in Pakistan, we’re hopeful it will be an attractive enough proposition for them. Their presence would be vital to our pursuit of the revival of international cricket in Pakistan.”

The official was hopeful that a successfully executed PSL would help them to host international matches in Pakistan.

“We need to set a precedent through the PSL that Pakistan is safe for sports and it won’t be difficult in convincing teams to play here as it’s right now.”
...


http://tribune.com.pk/story/494429/pakistan-super-league-players-contacts-will-help-get-more-stars/